Context

Behind every great healthcare network is a team of IT professionals supporting and facilitating the vital work being performed. CereCore has hundreds of experts with unique backgrounds dispersed across the nation working toward a single purpose –– to be the link to life-saving care in every community. For their annual all-hands meeting, CereCore needed a way for remote teams to participate and engage in their in-person event. What began as a necessity for a workforce emerging from the pandemic has now become a flexible option that allows employees to participate and keep IT operations running.

For the past three years, CereCore collaborated with Imaginate to deliver two key services to its remote and in-person audience:

1. A hybrid experience built to engage and complement the in-person conference

1. 2. An event production team capable of producing the in-person A/V conference needs and integrating it for the remote audience. 

• “Hybrid is the only way forward for us. With employees dispersed across the US and internationally, we want to ensure everyone is included in these conferences." 
  - Laura Liles, Sr. Communications Specialist, CereCore

Setup

Imaginate designed a photorealistic, 3D environment for the remote attendees at the CereCore Connection Conference for remote attendees. During the pre-planning, Imaginate collaborated with CereCore to ensure a clear and concise guest registration and pre-event communication process. The design was customized to with breakout tables and call-to-action buttons to which promoted engagement. In Table Mode, the CereCore remote attendees were given an experince that looked and felt like they were actually in the room, able to move freely throughout the event from table to table, connecting with colleagues.

On top of the user experience, Imaginate oversaw all in-person production elements necessary to bring their conference to life: lighting, backdrop, projection, sound, and video recording. Using Imaginate for both elements created a seamless experience for both in-person and remote attendees. Creating and delivering a seamless hybrid experience allowed CereCore to achieve a successful company-wide conference, bringing their in-person and remote teams together to learn, connect, and inspire each other into another successful year. 

• "Not only has  Imaginate provided a full suite of A/V, production, and virtual event needs, they helped us build-in audience engagement strategies, too. They are easy to collaborate with and our event has gotten better and better each year. It was such a relief to trust their team and see the conference come together. From technical know-how and troubleshooting issues to day-of production support, Imaginate helped us provide a professional and positive conference experience for our employees.”
  - Laura Liles, CereCore

In total, Imaginate delivered way more than just a “virtual event” for CereCore…

• Custom Designed Event Space & White-Label Branding
• Full In-Person Conference A/V Delivery & Set-Up
• Pre-Event Invitations & Tutorials
• Technical & Presenter Rehearsals
• Live In-Event Help Desk
• Hybrid Synchronization between events: Q&A, Virtual Speakers, Realtime Chat 
• Pre-Event Graphic Design & Brand Asset Creation
• Presentation Video Editing Services
• Post-Event Data Reports & Detailed Attendance Summary

Imaginate is proud to have partnered with CereCore for their annual employee conference. These events prove that innovative companies are seeing well-designed hybrid events as the solution to bringing everyone together in an engaging and innovative way.

About CereCore

CereCore® provides IT services that make it easier for you to focus on supporting clinical operations and transforming healthcare through technology. With a heritage rooted in our nation’s top-performing hospitals, we serve as leaders and experts in technology, operations, data security, and clinical applications. We partner with clients to become an extension of the team through comprehensive IT and application support, technical professional and managed services, IT advisory services, and EHR consulting, because we know firsthand the power that integrated technology has on patient care and communities.