Discover ServiceNow's digital pivot toward a platform that drastically improved the "networkability" of their events, created the best experience a remote user could have second to being in-person!
ServiceNow excels in bringing innovation and improvement to all of its customers across the working world. By bringing together user groups accross the technology sector, ServiceNow was accustomed to regularly collaborating and connecting like-minded clients to learn and leverage each others’ experiences to improve successful outcomes.
With clients spread across the United States, ServiceNow sought a better tool for gathering various user groups and developing regional communities. Zoom calls could not provide the engagement or interactivity necessary for ServiceNow’s objectives, so they partnered with Imaginate to reimagine the User Group experience virtually.
Imaginate designed the virtual ServiceNow User Group (SNUG) experience to simultaneously facilitate workshops, customer sessions, and sponsor presentations alongside free-roaming networking experiences during the breaks! The event was customized to feature sponsors and create space for industry-based collaboration. In Table Mode, customers and sponsors felt like they were actually there, able to move freely throughout the event space and connect with whomever they chose.
Often, before a User Group session begins, Imaginate starts a pre-event workshop in Presentation Mode, where a ServiceNow expert could do a tutorial and share on new improvments and updates to the software offerings.
With Imaginate overseeing the run of show and running all audio/video production, The Service Now team could enjoy the presentation and interact with the various attendees without having to worry about running the event themselves.
Christin Rhodes, ServiceNow’s Senior Field Marketing Manager, explained:
Throughout the experience, attendees could reach out to our in-event help desk team, receiving immediate support for any technical challenges. In total, Imaginate delivered way more than just a platform for the ServiceNow team…
Imaginate is proud to partner with ServiceNow for their ServiceNow User Groups across North America!
ServiceNow received overwhelmingly positive feedback on the improved user experience:
By reimagining the remote attendee experience with Imaginate, Service Now has exceeded client expectations and continues to grow their virtual event attendance. The opportunities are endless for those in technology and beyond. As the ServiceNow team said themselves: